Author: davidlellin

Accelerating Growth Accelerating growth and success through strategic engagement is critical to delivering value to your own business as well as your customers. In author Vincent Manlapaz’s recent blog, he talked with Centric Leadership Strategies Chief Customer Officer and Senior Consultant, David Ellin, about Strategic engagement, Healthy customer relationships, Commercial responsibilities, and relationship focus. You […]

User Adoption In this short, 8-minute podcast, Centric Leadership Strategies Chief Customer Officer and Senior Consultant, David Ellin, talks about User Adoption with Henrik De Gyor on the User Adoption Podcast. Closed-loop Feedback During the podcast, you’ll hear about the importance of creating a closed-loop feedback process coupled with Voice of the Customer surveys to […]

Voice of the Customer Strategy During this Customer Success Leadership Roundtable hosted by SuccessHACKER Co-Founder & COO, Andrew Marks, David Ellin, Chief Customer Officer & Senior Consultant at Centric Leadership Strategies joins panelists Melinda Gonzalez, Vice President of Customer Success for Pendo.io, and Steve Bernstein, Principal at Waypoint Group, to discuss strategy and execution of Voice of […]

Moments of Truth The Value of the Customer Advisory Board to Your Product Organization During this interview with SuccessHACKER Co-Founder & COO, Andrew Marks, David Ellin, Chief Customer Officer & Senior Consultant at Centric Leadership Strategies discusses how Customer Advisory Boards can play an important role in driving product innovation, development, and delivery. Click here […]

Critical Interfaces: Sales, Marketing, and Customer Success Feb. 25, 2021 by David Ellin, Chief Customer Officer and Senior Consultant, Centric Leadership Strategies How can Marketing, Sales, and Customer Success teams collaborate to benefit your company and your customers? Here are 5 key interfaces necessary to drive great customer success. 1 Create an Ideal Customer Profile […]

Creating a Meaningful Business Review Feb. 18, 2021 by David Ellin, Chief Customer Officer and Senior Consultant, Centric Leadership Strategies You haven’t had time to prepare. You’re frantically pulling data, throwing together an agenda, and don’t even know who should attend. Business Reviews (whether Quarterly or Executive) should be well-planned events with critical components for […]

Do you know what your customers want? How about what they need? A man walks into a store and says his pants are falling down and he needs something to hold them up. The sales associate looks at the man, takes note of his worn jeans, t-shirt, jacket, and the absence of a belt. After […]

Customer Engagement Customer Engagement – Is it time for you to Consider an Enhancement? I recently had a conversation with Beau Billington, CEO of The Free Agent discussing customer engagement. Beau and I talked about several topics and I answered the following questions: What does customer engagement actually mean and what is the difference between […]

Accelerating Growth Through Strategic Engagement In this interview with author Vincent Manlapaz, David and Vincent discuss how strategic customer engagement accelerates growth and success for a company’s customers. In this interview, David Ellin, Managing Director and Chief Customer Officer at Centric Leadership Strategies LLC, talks about how to create meaningful business strategies and effective execution of […]